As a marketing director for a small or medium-sized enterprise (SME), you’re always on the lookout for tools and strategies that can streamline your content creation process. WordPress, the world’s most popular content management system, has been a go-to platform for many businesses. However, with the introduction of the Gutenberg block editor in WordPress 5.0, many SMEs have found themselves struggling to adapt. At Tagsom, we’ve helped numerous clients navigate this transition, and we’ve found that in many cases, reverting to the Classic Editor can be a game-changer for SMEs. Let’s dive into why this might be the right move for your business.

The Classic Editor: A Familiar Friend

The Classic Editor in WordPress is like that reliable old friend who’s always there when you need them. It’s straightforward, intuitive, and doesn’t try to reinvent the wheel. For SMEs with team members who aren’t necessarily tech-savvy, this familiarity can be a huge advantage.

Simplifying Content Creation for Non-Technical Teams:

One of the primary reasons SMEs should consider switching back to the Classic Editor is its simplicity. The Classic Editor provides a user-friendly interface that closely resembles traditional word processors. This familiarity can significantly reduce the learning curve for team members who are not particularly tech-savvy.

Case Study: Local Bakery Chain Boosts Content Output

We recently worked with a local bakery chain that was struggling with the Gutenberg editor. Their marketing team, comprised mostly of baking enthusiasts rather than tech experts, found it challenging to create and update content regularly. After we helped them switch back to the Classic Editor, they saw a 40% increase in blog post frequency. The marketing manager reported, “Our team feels more confident now. We’re able to focus on creating great content about our products instead of figuring out how to use the editor.”

Maintaining Plugin Compatibility:

Another significant advantage of the Classic Editor is its compatibility with a wide range of plugins. Many WordPress plugins were developed with the Classic Editor in mind, and while plugin developers are working to catch up with Gutenberg, there are still instances where compatibility issues arise.

For SMEs that rely on specific plugins for functionality like e-commerce, SEO, or customer relationship management, ensuring compatibility is crucial. The Classic Editor can help maintain smooth operations without unexpected plugin conflicts.

Case Study: E-commerce Store Reduces Site Errors

An e-commerce client came to us with concerns about frequent errors on their product pages after updating to Gutenberg. These errors were causing issues with product displays and even affecting checkout processes. By reverting to the Classic Editor, we were able to eliminate these errors, resulting in a 15% increase in successful transactions within the first month.

When to Choose Classic Editor Over Gutenberg?

While Gutenberg offers some advanced layout options, there are several scenarios where the Classic Editor might be the better choice for your SME:

1. When simplicity is key: If your team primarily creates text-based content without complex layouts, the Classic Editor’s straightforward interface can boost productivity.

2. For quick edits and updates: When you need to make rapid changes to existing content, the Classic Editor often allows for faster editing.

3. When working with older themes: Some WordPress themes, especially older ones, may not be fully compatible with Gutenberg. The Classic Editor ensures your content displays correctly across all themes.

4. For consistency in team workflows: If your team is already familiar with the Classic Editor, sticking with it can maintain consistency and efficiency in your content creation process.

5. When using specific plugins: If your site relies on plugins that haven’t been updated for Gutenberg compatibility, the Classic Editor can help avoid functionality issues.

Leveraging WordPress Plugins for Business Goals:

At Tagsom, we’ve seen firsthand how the right combination of WordPress plugins can drive business success. The Classic Editor plugin itself is a prime example of how a simple tool can have a significant impact on productivity and content quality.

Case Study: Non-Profit Improves Donor Engagement

We worked with a local non-profit organization that was struggling to keep their donors updated through their website. By implementing the Classic Editor along with a newsletter plugin, we helped them create a streamlined process for sharing updates. This resulted in a 30% increase in donor engagement and a 25% boost in online donations within six months.

How Tagsom Can Help

At Tagsom, we specialize in helping SMEs like yours make the most of WordPress and its ecosystem of plugins. Here are a few ways we’ve helped our clients:

1. Custom Plugin Integration: We can help you identify and integrate the right plugins to support your specific business goals, whether that’s improving SEO, enhancing user experience, or streamlining e-commerce operations.

2. Training and Support: Our team provides comprehensive training to ensure your staff can effectively use the Classic Editor and any other plugins we implement.

3. Performance Optimization: We’ll make sure your WordPress site runs smoothly and quickly, even with multiple plugins in use.

4. Regular Maintenance: We offer ongoing support to keep your WordPress site and plugins updated and secure.

Conclusion: Embracing Simplicity for Better Content Creation

In the fast-paced world of digital marketing, sometimes the simplest solutions are the most effective. For many SMEs, reverting to the Classic Editor in WordPress can be a strategic move that boosts productivity, maintains consistency, and allows your team to focus on what really matters – creating great content.

Remember, the goal of your content management system should be to support your business objectives, not to create additional hurdles. If the Gutenberg editor is slowing down your team or causing frustration, it might be time to consider a switch back to the Classic Editor.

At Tagsom, we’re committed to helping SMEs like yours navigate the ever-changing landscape of digital tools and technologies. We understand that every business is unique, and we’re here to provide tailored solutions that align with your specific needs and goals.

Ready to simplify your WordPress experience and supercharge your content creation? Want to explore how the right plugins can drive your business forward? We’re here to help. For more information on how we can assist your SME in optimizing your WordPress site and content creation process, feel free to reach out to us at info@tagsom.com. Let’s work together to unlock the full potential of your digital presence!