Small Business Growth and Digital Marketing

Hanna Goliath


Hanna & Goliath law and education is a small company focusing on education within the human rights domain. The founder Hanna Gerdes wanted to have a unique visual approach which could be used both in education and in social media to stand out. Tagsom created a unique experience around “little Hanna” which is an alter ego of the founder Hanna Gerdes to create unique marketing.

Hanna Goliath
2016 - Ongoing
Hanna Goliath’s Vision

The story of David and Goliath is the tale of how a young boy manages to defeat a brutal, experienced, and huge warrior. Over the centuries the story has come to symbolize how ordinary people can accomplish great things, defeat great obstacles and change the course of history.

The story is often a bit misunderstood, since it is told as a story of luck. However, David’s victory over Goliath had nothing to do with luck. It was a totally logical outcome of having the right training, the right tools, and the knowledge of how to use them to defeat Goliath. While Goliath had huge armour, David had none. This made him fast and nimble. He knew how to use his slingshot and how to make sure it had exactly enough impact to take down the great giant.

Goliath is a metaphor for discrimination, exclusion, the lack of participation, lack of accountability, lack of justice, and the lack of knowledge and access to your rights. To be able to challenge Goliath you need both the right tools and knowledge of how to use them. The vision of HannaAndGoliath Law & Education is to be able to help you on that journey.

How we help Hanna Goliath achieve its vision


We are working closely with Hanna to create illustrations which represent both clients and also tricky legal situations. An illustration is a decoration, interpretation or visual explanation of a text, concept or process which can often take many different shapes.


Having a strong brand identity can add extra confidence and support the participants experience. Tagsom is creating rich presentations that are easy to update but still maintain a strong brand identity.

Web page

Tagsom is managing everything related to the web presence of Hanna Goliath. This is a basic wordpress page with low monthly cost.

“Together we created a wonderful journey where little Hanna together with our excellent branding materials laid the foundation for a successful career as an independent entrepreneur” We later expanded the relation with new products.

Hanna Gerdes, Human Rights Lawyer


Selling knowlegde online is not a new concept. In this case H&G created an elearning experience to compliment the already successful speaking engagement to ensure extended learning capabilities for both new and old clients.