Sandeep S.

Digital Marketing Strategist – Tagsom

As part of the Tagsom digital marketing team, I focus on developing and executing sustainable growth strategies that align with each client’s goals and market position. My approach is rooted in transparency, data analysis, and full compliance with Google’s best practices — ensuring that all efforts contribute to long-term visibility, performance, and measurable ROI.

Working within Tagsom’s marketing and CRO framework, I bring a strategic mix of performance marketing, content optimization, and marketing automation to the table — always with an eye on user experience and conversion.

Key areas of contribution include:

• Search Engine Optimization (SEO):

  • Technical and on-page optimization using Rank Math SEO

  • Keyword strategy refinement and content audits via Ubersuggest

  • Site structure and internal linking enhancements to improve crawlability and relevance

• Search Engine Marketing (SEM / Google Ads):

  • Campaign planning and bid strategy optimization for both search and display

  • Conversion tracking setup via GTM and GA4, focused on lead quality metrics

  • Smart bidding and audience segmentation for retargeting and prospecting

• Google Merchant Center / Shopping Studio:

  • Setup and optimization of product feeds for Google Shopping campaigns

  • Integration with WooCommerce and effectconnect to ensure feed consistency

  • Troubleshooting disapprovals and improving product data quality for maximum visibility

• Social Media Marketing (SMM):

  • Coordinated LinkedIn and Facebook ad campaigns using Tagsom’s retargeting and funnel frameworks

  • Worked on audience list refinement and creative testing to improve CTR and engagement

• Marketing Automation & Funnel Development:

  • Supported automation flows using Brevo and Make.com for lead nurturing and onboarding

  • Implemented segmentation logic and triggers for cold/warm lead differentiation

• Analytics & Reporting:

  • Built insights dashboards via Looker Studio and Google Analytics 4

  • Delivered data-backed recommendations to improve ROAS and reduce friction in user journeys

  • Continuously monitored campaign KPIs and coordinated with content and tech teams for iterative improvement

Through my collaboration with Tagsom, I help bridge the gap between performance data and strategic action — ensuring that every marketing initiative contributes meaningfully to our clients’ broader digital journey.