Rupali Shah

As a senior full-stack developer specializing in WordPress and WooCommerce, I support Tagsom’s digital delivery team with custom solutions that enhance functionality, performance, and scalability across content-managed platforms. With over six years of hands-on experience, I bring deep technical proficiency and a practical, business-oriented approach to every project.

My focus is on building reliable, fast, and maintainable WordPress solutions — whether for standalone corporate websites, complex eCommerce platforms, or custom CMS needs.

Core Areas of Expertise:

• Custom WordPress theme development based on Figma/PSD designs

• Advanced WooCommerce integration and customization, including product logic, shipping, and checkout flows

• Plugin development tailored to business-specific requirements and integration logic

• WordPress CMS setup with custom post types, ACF PRO, and Gutenberg or Elementor support

• Full responsive design implementation for optimal mobile and cross-device experiences

• Back-end development using PHP and MySQL with secure, optimized code

• Integration of third-party services (e.g. Brevo, Mailchimp, Stripe, PayPal) into WordPress and WooCommerce environments

• Setup and migration of WordPress sites hosted on templ.io and AWS environments

In collaboration with Tagsom, I work within structured development pipelines, including Bitbucket versioning, Trello-based task workflows, and staging-to-production deployment strategies. I actively support QA testing cycles and participate in project estimations, code reviews, and documentation delivery.

Whether working on performance optimization, custom UI functionality, or full site builds, my goal is always to deliver scalable, maintainable, and client-ready WordPress solutions — aligned with Tagsom’s digital methodology and the long-term goals of each project.